SENIOR PRODUCT DESIGNER
Systems · Interfaces · Strategy
· PHILOSOPHY
I don't start with screens. I start by pressure-testing the problem, challenging assumptions, mapping flows, and exploring edges before the first pixel is drawn.
Translating ambiguity into products that feel inevitable. B2C, Healthtech, and the occasional ambitious zero-to-one.
Process
How I work
Every project starts with the people using it. I move from understanding to shipping in seven steps, and I use AI tools to move faster without skipping the thinking.
Understand
Align on the business goal, success metrics, and constraints, and review existing research.
Observe
Watch real users do the task today and map their workflow, including the workarounds.
Define
Turn what I learned into a clear problem statement and success criteria, written into the spec.
Explore
Sketch flows and several options, then prototype quickly to compare them.
Validate
Test with users and check feasibility with engineering early, then change what needs changing.
Refine
Bring the design to high fidelity in the design system and walk engineering through it.
Measure
Track adoption and task success after launch, and feed it into the next round.
· Selected Work
A body of deliberate decisions.
